ADI KAILASH EXPLORE — IMAGE GENERATION PROMPTS Generated from src/lib/imagePrompts.ts — do not edit this file by hand. House style, appended to every prompt: Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. ── A1 · The dramatic cover ────────────────────────── Where: /brand — behind the mark and its construction lines Frame: 21:9 · at least 3360 × 1440 A vast snow pyramid mountain at last light, seen straight on from a high valley: storm cloud tearing off the summit, deep blue-grey dusk, thin mist through the middle ground, near-monochrome. The peak sits low in the frame with a huge quiet sky above it — generous empty negative space in the upper two thirds, where a white logo will be placed. Epic, silent, slightly ominous. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 21:9 · at least 3360 × 1440. ── B1 · The poster register ───────────────────────── Where: /brand — the wide poster tile, display type over it Frame: 16:10 · at least 2560 × 1600 A jagged Himalayan range at dusk as layered silhouettes: five sharp summits in a row, each ridge a deeper shade than the one behind, thin cloud between the layers. Dark, graphic, almost a woodcut in photograph form, with clean sky at the top and a dark foreground band at the foot where poster type will sit. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 16:10 · at least 2560 × 1600. ── B2 · Centred and alone ─────────────────────────── Where: /brand — the mark centred over the picture Frame: 4:5 · at least 1600 × 2000 A high snowfield dissolving into white fog — horizon barely there, white on white with the faintest blue-grey shadows of wind-carved snow. Minimal to the point of abstraction; the whole frame is calm negative space for a single centred logo. A hint of a ridge in the upper third, nothing else. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── B3 · Signed from the corner ────────────────────── Where: /brand — small lockup in the lower-left corner Frame: 4:5 · at least 1600 × 2000 First light striking one high ridgeline gold while the valley below stays in cold blue shadow: warm against cold, a thin line of lit rock and snow across the upper third, dark forested slopes falling away beneath. The lower quarter of the frame nearly black, where a small white wordmark will sign the corner. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── B4 · The watermark frame ───────────────────────── Where: /brand — the ghosted mark, bottom right Frame: 4:5 · at least 1600 × 2000 A lone walker seen from far behind, small against an immense scree slope, following a thin trail that switchbacks up and out of frame. Flat overcast mountain light, restrained colour — grey rock, one muted note of clothing colour, cloud sitting on the col above. Solitary, unhurried, documentary. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── C1 · Landscape first, people as measure ────────── Where: /brand photography — rule one Frame: 4:5 · at least 1600 × 2000 An immense glacial rock face filling the frame top to bottom, and one tiny human figure standing at its foot in the lower third — barely a silhouette, dwarfed a hundred to one. The scale is the entire subject. Cold clear morning light, sharp detail in the stone. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── C2 · The hours the mountain is itself ──────────── Where: /brand photography — first light, last light Frame: 4:5 · at least 1600 × 2000 The first minute of sunrise on a snow ridge: low raking gold light skimming the crest, every sastrugi throwing a long blue shadow, the unlit faces still night-cold. Sky clean and pale. The kind of light that lasts ninety seconds — honest warm-cold contrast, not an orange filter. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── C3 · The valley as it is lived in ──────────────── Where: /brand photography — the village frame Frame: 4:5 · at least 1600 × 2000 A high-altitude stone-and-timber village on a green shoulder of mountain: slate roofs, hand-stacked walls, woodsmoke rising straight in still air, terraced barley fields stepping away below, snow peaks behind cloud above. No people close to camera, no temples or flags — just the fact of a village at altitude, lived in. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── C4 · A person for scale, never for show ────────── Where: /brand photography — the trail frame Frame: 4:5 · at least 1600 × 2000 A trekker mid-distance on a high traverse, back to camera, mid-stride with a weathered rucksack — clearly walking somewhere, not posing. The trail a thin ledge across a huge slope, valley floor far below in haze. Muted practical clothing, overcast even light, no summit-triumph gesture. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── C5 · The road is part of the story ─────────────── Where: /brand photography — the way in Frame: 4:5 · at least 1600 × 2000 A mountain road cut into the wall of a river gorge, seen from across the valley: a narrow ledge of tarmac with a rock overhang above and a milky glacial river far below, a thin waterfall crossing the road in one place. One small white SUV on it for scale. Grey-green gorge light, wet rock, drama from geometry not colour. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── C6 · Weather is honest ─────────────────────────── Where: /brand photography — fog ships Frame: 4:5 · at least 1600 × 2000 Cloud pouring over a high ridge and falling into the valley like slow water, pine slopes appearing and disappearing in the drift, light rain silvering the air. Everything soft grey-green, visibility honest — a beautiful bad-weather day in the high Himalaya, exactly as it is. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── D1 · Business card ─────────────────────────────── Where: /brand in use — the finished mockup drops into this frame Frame: 4:5 · at least 1600 × 2000 A premium business-card mockup on dark riven slate: two cards overlapping, front and back. Front card warm ivory cotton paper — the ink mark small at the top left, “Adi Kailash” bold with “Explore” lighter on one line at centre-left, a hairline rule and “adikailash.io” and the phone number small at the foot. Back card matte ink black with the mark alone large in ivory, letterpress-debossed. Macro 100 mm, raking window light from the left showing the deboss and the paper's cotton texture, shallow depth. Branding, exactly this: the Adi Kailash Explore identity — the mark is one continuous ink brushstroke drawing a mountain with a single summit, a long shoulder sweeping down to the right, and the stroke doubling back in a wave at the foot, so it also reads as a letter A. Wordmark: “Adi Kailash” in a bold modern grotesque (like Satoshi), “Explore” lighter beside it; the web address always lowercase “adikailash.io”. Palette strictly ink black #121212 and warm ivory #F2EFE9 — no other colour anywhere, no gradients, generous clear space, quiet premium restraint. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── D2 · Guide ID ──────────────────────────────────── Where: /brand in use — the finished mockup drops into this frame Frame: 4:5 · at least 1600 × 2000 A vertical guide ID card in a matte holder on a black woven lanyard, hanging against the chest of a charcoal softshell jacket — chest-height crop, no face in frame. The card: warm ivory face with an ink black band across the top carrying the mark in ivory and “GUIDE” in small tracked capitals; below, an empty grey photo window, a bold name line left as a grey bar, then “Certified · Tourism & Hospitality Skill Council” and “adikailash.io” in small quiet type at the foot. Soft outdoor light, the jacket's weave sharp. Branding, exactly this: the Adi Kailash Explore identity — the mark is one continuous ink brushstroke drawing a mountain with a single summit, a long shoulder sweeping down to the right, and the stroke doubling back in a wave at the foot, so it also reads as a letter A. Wordmark: “Adi Kailash” in a bold modern grotesque (like Satoshi), “Explore” lighter beside it; the web address always lowercase “adikailash.io”. Palette strictly ink black #121212 and warm ivory #F2EFE9 — no other colour anywhere, no gradients, generous clear space, quiet premium restraint. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── D3 · Jacket badge ──────────────────────────────── Where: /brand in use — the finished mockup drops into this frame Frame: 1:1 · at least 1800 × 1800 Extreme close-up of the left chest of a charcoal technical softshell: a small rectangular woven badge sewn on, ink black ground with a thin ivory keyline border, the mountain-stroke mark embroidered in ivory thread at its centre — every stitch visible, thread catching a cold raking daylight, the fabric's ripstop weave sharp around it. Nothing else on the jacket. Branding, exactly this: the Adi Kailash Explore identity — the mark is one continuous ink brushstroke drawing a mountain with a single summit, a long shoulder sweeping down to the right, and the stroke doubling back in a wave at the foot, so it also reads as a letter A. Wordmark: “Adi Kailash” in a bold modern grotesque (like Satoshi), “Explore” lighter beside it; the web address always lowercase “adikailash.io”. Palette strictly ink black #121212 and warm ivory #F2EFE9 — no other colour anywhere, no gradients, generous clear space, quiet premium restraint. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 1:1 · at least 1800 × 1800. ── D4 · The vehicle ───────────────────────────────── Where: /brand in use — the finished mockup drops into this frame Frame: 3:2 · at least 2400 × 1600 A clean white SUV — boxy Indian mountain workhorse — parked side-on on a high gorge road, river far below, snow peaks in the haze. Livery applied and restrained: the ink mark with “Adi Kailash Explore” beneath it on the front door, “adikailash.io” alone in lowercase along the rear quarter panel, a thin ink line running low along the sill. Decals crisp matte black on the white paint, no other graphics. Overcast bright light, a little honest road dust on the lower body. Branding, exactly this: the Adi Kailash Explore identity — the mark is one continuous ink brushstroke drawing a mountain with a single summit, a long shoulder sweeping down to the right, and the stroke doubling back in a wave at the foot, so it also reads as a letter A. Wordmark: “Adi Kailash” in a bold modern grotesque (like Satoshi), “Explore” lighter beside it; the web address always lowercase “adikailash.io”. Palette strictly ink black #121212 and warm ivory #F2EFE9 — no other colour anywhere, no gradients, generous clear space, quiet premium restraint. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 3:2 · at least 2400 × 1600. ── D5 · Office signage ────────────────────────────── Where: /brand in use — the finished mockup drops into this frame Frame: 3:2 · at least 2400 × 1600 A small hill-town street front in morning light: stone-and-plaster facade, power lines, steep green hillside behind the rooftops. Above the doorway a matte ink black signboard, professionally made: the mark in ivory at the left edge, “Adi Kailash Explore” in ivory grotesque capitals-and-lowercase beside it, “adikailash.io” smaller at the right. Paint slightly weathered at the board's edge — established, not new. Documentary and real, not a rendering. Branding, exactly this: the Adi Kailash Explore identity — the mark is one continuous ink brushstroke drawing a mountain with a single summit, a long shoulder sweeping down to the right, and the stroke doubling back in a wave at the foot, so it also reads as a letter A. Wordmark: “Adi Kailash” in a bold modern grotesque (like Satoshi), “Explore” lighter beside it; the web address always lowercase “adikailash.io”. Palette strictly ink black #121212 and warm ivory #F2EFE9 — no other colour anywhere, no gradients, generous clear space, quiet premium restraint. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 3:2 · at least 2400 × 1600. ── D6 · Stationery ────────────────────────────────── Where: /brand in use — the finished mockup drops into this frame Frame: 4:3 · at least 2400 × 1800 An overhead flat lay on warm grey linen: an A4 letterhead in warm ivory — the mark small at the top left, a single hairline footer carrying “Adi Kailash Explore · Dharchula, Pithoragarh · adikailash.io” — beside an ink black envelope with an ivory paper liner, a vegetable-tan leather luggage tag with the mark blind-debossed, and a matte black pen. Soft even north light, long soft shadows, print textures visible: premium, quiet, all ink and ivory. Branding, exactly this: the Adi Kailash Explore identity — the mark is one continuous ink brushstroke drawing a mountain with a single summit, a long shoulder sweeping down to the right, and the stroke doubling back in a wave at the foot, so it also reads as a letter A. Wordmark: “Adi Kailash” in a bold modern grotesque (like Satoshi), “Explore” lighter beside it; the web address always lowercase “adikailash.io”. Palette strictly ink black #121212 and warm ivory #F2EFE9 — no other colour anywhere, no gradients, generous clear space, quiet premium restraint. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:3 · at least 2400 × 1800. ── D7 · The app ───────────────────────────────────── Where: /brand in use — the finished mockup drops into this frame Frame: 4:5 · at least 1600 × 2000 A hand holding a phone on a mountain road at first light, the screen sharp and legible: a clean booking app in ink-on-white — the mark small at the top, a full-width photograph card of a snow peak with “Adi Kailash & Om Parvat · 5D 4N” on it, a price in rupees, a single full-width ink black “Book now” button, generous white space, modern grotesque type. Background road and valley soft in the blur, the screen the one crisp thing. Branding, exactly this: the Adi Kailash Explore identity — the mark is one continuous ink brushstroke drawing a mountain with a single summit, a long shoulder sweeping down to the right, and the stroke doubling back in a wave at the foot, so it also reads as a letter A. Wordmark: “Adi Kailash” in a bold modern grotesque (like Satoshi), “Explore” lighter beside it; the web address always lowercase “adikailash.io”. Palette strictly ink black #121212 and warm ivory #F2EFE9 — no other colour anywhere, no gradients, generous clear space, quiet premium restraint. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── D8 · Field kit ─────────────────────────────────── Where: /brand in use — the finished mockup drops into this frame Frame: 4:3 · at least 2400 × 1800 Product photography on weathered high-altitude stone: a matte ink black insulated flask with the mark alone in ivory, a black six-panel cap with the mark embroidered small in ivory on the front, and a charcoal canvas duffel with a small woven ink-and-ivory label stitched at its seam. Arranged loosely, cold clean daylight, thin mist behind, true product-mockup realism — materials readable, branding exact. Branding, exactly this: the Adi Kailash Explore identity — the mark is one continuous ink brushstroke drawing a mountain with a single summit, a long shoulder sweeping down to the right, and the stroke doubling back in a wave at the foot, so it also reads as a letter A. Wordmark: “Adi Kailash” in a bold modern grotesque (like Satoshi), “Explore” lighter beside it; the web address always lowercase “adikailash.io”. Palette strictly ink black #121212 and warm ivory #F2EFE9 — no other colour anywhere, no gradients, generous clear space, quiet premium restraint. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:3 · at least 2400 × 1800. ── D9 · The people of the valley ──────────────────── Where: /brand in use — portraits Frame: REAL PHOTOGRAPHS ONLY Do not generate this one. Portraits of the elders, children and families who host the route are made in person, with written consent, named as they wish — a generated face labelled as a real community is the exact lie principle 2 forbids. Until those photographs are taken, this slot stays striped. ── E1 · Stillness at the lake ─────────────────────── Where: site-wide — philosophy band Frame: 16:9 · at least 2560 × 1440 A person wrapped in a wool shawl sitting on a boulder at the edge of a high glacial lake at dawn, seen from behind at a respectful distance: mirror-still water doubling the snow pyramid across it, breath visible in the cold, absolute quiet. Nothing devotional staged — just a human being still in a vast place. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 16:9 · at least 2560 × 1440. ── E2 · The hearth ────────────────────────────────── Where: site-wide — homestay / culture band Frame: 3:2 · at least 2400 × 1600 Inside a mountain-village kitchen at evening: firelight from a clay hearth on copper pots and smoke-darkened wooden beams, a kettle steaming, wool blankets folded on a low bench, hands tending the fire at frame's edge — no faces. Warm ember light against cool blue dusk in one small window. The feeling of being taken in for the night. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 3:2 · at least 2400 × 1600. ── E3 · The weaver's hands ────────────────────────── Where: site-wide — craft / culture tile Frame: 4:5 · at least 1600 × 2000 Close-up of an elder's hands weaving raw sheep wool on a traditional backstrap loom: deep-lined knuckles, silver rings, taut warp threads in natural greys and madder red, a finished patterned border rolling off the loom. Window light from one side, everything else falling to soft shadow. Hands only, no face. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── E4 · High pastures ─────────────────────────────── Where: site-wide — the valley's life Frame: 16:9 · at least 2560 × 1440 A shepherd and flock crossing a vast high meadow strewn with boulders, seen small from across the slope — sheep as pale flecks, one figure with a stick and a blanket over the shoulder, cloud shadows sliding over the grass, big walls of rock and old snow closing the view. Distance keeps everyone anonymous. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 16:9 · at least 2560 × 1440. ── E5 · The convoy at blue hour ───────────────────── Where: site-wide — the journey / adventure band Frame: 16:9 · at least 2560 × 1440 Three identical white SUVs nose to tail on a narrow high-mountain road at blue hour, the convoy the unmistakable subject: photographed from a low rise just ahead of them so all three read in one line, headlights on, their beams raking the rock wall on the inside of the bend and lighting a thin mist. The road curves toward camera with a low stone parapet on the drop side; below it a black gorge, above it a snow ridgeline still holding the last cold light. Vehicles clean and unbadged, no people visible, no roof lights. 35 mm, f/4, a slow shutter that keeps the cars sharp — the headlights the only warmth in a blue frame. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 16:9 · at least 2560 × 1440. ── X1 · Hero scrub, frame set of four ─────────────── Where: /expedition hero (the scroll-driven frames) Frame: 9:16-safe centre inside 16:9 · at least 2400 × 1350 · FOUR frames of one moment Four consecutive stills of the same scene, seconds apart, identical light and grade: a convoy of three Indian 4x4s (a Thar leading, a Scorpio, a pickup) climbing a narrow Himalayan gorge shelf road at first light, shot from a low rise ahead so the convoy reads in one line, headlights on, dust behind the last car. Between frames the convoy advances one car-length through the bend. Cold blue-grey valley, one warm band of first light on the high snow, no people close to camera, no text, the centre of frame safe for a phone crop. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 9:16-safe centre inside 16:9 · at least 2400 × 1350 · FOUR frames of one moment. ── X2 · The dark key visual ───────────────────────── Where: /expedition manifesto plate background Frame: 4:5 · at least 1600 × 2000 A vast dark Himalayan massif at dusk filling the frame, near-monochrome deep browns and blacks, the road a thin thread cut across the lower slope with a single pair of headlights on it. Heavy atmosphere, a storm-light sky with one pale band. Composition leaves the lower third quiet for large type. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── X3 · Fleet portrait, the Thar ──────────────────── Where: /expedition, the machines Frame: 4:5 · at least 1600 × 2000 A Mahindra Thar, front three-quarter, standing on a narrow gorge shelf road, mud on the arches, expedition number sticker AK-07 on the door, rock wall one side and the drop the other, cold grey-green gorge light. The machine as the subject, no people. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── X4 · Fleet portrait, the Scorpio-N crossing water ─── Where: /expedition, the machines Frame: 4:5 · at least 1600 × 2000 A Mahindra Scorpio-N mid water-crossing where a thin waterfall runs over a Himalayan mountain road, bow wave frozen sharp, headlights on through spray, the same cold gorge grade as the Thar portrait so the three hang as one set. No people visible. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── X5 · Fleet portrait, the Isuzu with the gear ───── Where: /expedition, the machines Frame: 4:5 · at least 1600 × 2000 An Isuzu V-Cross pickup parked at a high Himalayan halt at blue hour, tailgate open showing expedition kit: recovery straps, a toolbox, jerry cans, an oxygen cylinder case, all real and worn. Matched grade with the other two fleet portraits. No people. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000. ── X6 · The hairpin from above ────────────────────── Where: /expedition, between the track and the machines Frame: 1:1 · at least 2000 × 2000 Straight-down aerial of a single Himalayan hairpin bend, the road a pale ribbon doubling back on itself, one small 4x4 mid-corner, scree and pines around, long morning shadows. Graphic, almost abstract; the circular composition is the picture. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 1:1 · at least 2000 × 2000. ── X7 · The night halt at Gunji ───────────────────── Where: /expedition, the week Frame: 16:9 · at least 2400 × 1350 A line of parked 4x4s at a high Himalayan village halt after dark, headlamps of two cars still on, warm homestay windows behind, a sky thick with stars over black ridgelines, frost on the windscreens. Quiet after the drive. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 16:9 · at least 2400 × 1350. ── X8 · Detail macros, set of four ────────────────── Where: /expedition, what the convoy carries Frame: 1:1 · at least 1200 × 1200 · FOUR frames, one subject each Four tight macro frames, one subject each, same dark cinematic grade: a mud-caked all-terrain tyre tread; a handheld walkie-talkie resting on a dashboard with the gorge out of focus through the windscreen; an AK-09 expedition number sticker on a dusty white door; a coiled recovery strap with a steel shackle on a tailgate. Texture and wear, no hands, no text beyond the sticker. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 1:1 · at least 1200 × 1200 · FOUR frames, one subject each. ── K1 · The creator in silhouette, on white (hero) ─── Where: /creators hero: a cut-out figure standing on the white page beside the headline, no frame, the foot dissolved by a mask. The owner's first one (a photographer at a tripod, backlit, facing left) set the manner; this brief makes more in it. The two messages home are set in code, so the picture carries NO bubbles Frame: 5:6 · at least 1600 × 1920 · pure white background (#FFFFFF), or PNG with alpha · figure on the right two thirds, cropped at the waist, the left third and the top empty white A photograph shot against a pure white background, a young Indian creator seen in three-quarter profile facing LEFT, eye to a mirrorless camera with a long lens on a tripod, both hands on the body of the camera. THE ANGLE, exactly: the camera is placed a little below the subject's chin and looks slightly up, so the underside of the jaw and of the lens hood show, the chin is dipped to the viewfinder, the near elbow is raised, the lens points left and a touch toward the viewer, and the tripod's legs spread down and toward the viewer in the lower left. Strong backlight from behind and slightly above, the exposure set for the background so the white clips to pure white and the figure falls to a deep charcoal silhouette, with one thin rim of light along the hair, the cheek, the fingers, the strap and the top edge of the camera. Dark plain t-shirt, no logos, a watch on the wrist. The face stays in shadow, never readable. Cropped at the waist, nothing else in the frame: no floor, no shadow on the ground, no scenery, no horizon. Full-frame DSLR, 85 mm at f/2.8, ISO 100, fine grain, edges clean enough to cut out to the last hair. Not this: glow, halo, HDR, smoothing, a grey or cream background, a floor shadow, a stock-photo smile. No text, no chat bubbles, no logos, no watermark. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 5:6 · at least 1600 × 1920 · pure white background (#FFFFFF), or PNG with alpha · figure on the right two thirds, cropped at the waist, the left third and the top empty white. ── K1b · The same silhouette, with Adi Kailash in the white ─── Where: /creators hero, the variant the owner may want: the same figure on the same white page, with the peak the viewer is dreaming of just present behind it. Only usable if the edges stay pure white; otherwise K1 Frame: 5:6 · at least 1600 × 1920 · every edge of the frame must be pure white (#FFFFFF), the peak sits in the middle only The same backlit silhouette as K1, at the same angle: a young Indian creator in three-quarter profile facing left, shot from a little below the chin, chin dipped to the viewfinder of a long lens on a tripod, the near elbow raised, the tripod's legs spreading down toward the viewer in the lower left; charcoal figure with a thin rim of light, dark plain t-shirt, face in shadow, cropped at the waist. Behind the figure, very high key and almost lost in white fog, the dark rock pyramid of Adi Kailash with its snow ridges: no more than a whisper of grey, thirty per cent visible at most, placed in the middle of the frame above and behind the figure. The fog thickens to pure white before it reaches any edge of the frame, so the picture has no border at all on a white page. Not this: a sky, a horizon line, colour, glow, a vignette, a visible ground. No text, no chat bubbles, no logos, no watermark. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 5:6 · at least 1600 × 1920 · every edge of the frame must be pure white (#FFFFFF), the peak sits in the middle only. ── K2 · The villagers the cause is about ──────────── Where: /creators, the calling band (full-bleed, needs the resolution) Frame: 21:9 · at least 2800 × 1200 Rung villagers of the Vyas valley in the evening light outside stone-and-timber houses: an elderly woman spinning wool, two men carrying fodder, a child on the steps, woodsmoke, the gorge falling away behind and one high snow ridge catching the last sun. Documentary warmth, nothing staged for camera; faces natural, working clothes, the village as it is on an October evening. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 21:9 · at least 2800 × 1200. ── K4 · The closing band: a frame built for text ──── Where: /creators closing band (CreatorCtaBand); the headline, lede and two buttons sit in the CENTRE 55% of the width, so that region must be dark and quiet Frame: 21:9 · at least 2800 × 1200 · the middle 55% of the frame near-black and free of detail, all the interest in the outer edges and the top strip An editorial travel photograph, shot on a full-frame DSLR with a 35 mm lens at f/5.6, ISO 1600, handheld at blue hour in a high Himalayan village on the Adi Kailash road, then finished the way a magazine photo editor would: a clean, restrained grade with lifted blacks, gentle contrast and true colour, slate blue and charcoal with one warm amber accent, nothing pushed. Composed for text over its centre: the whole middle of the frame is the shadowed face of a mountain slope, deep and near featureless, with fine film-like grain; every point of interest sits at the edges. Bottom-left, small and far: three or four warm homestay windows and a string of prayer flags. Top-right, small: the last cold pink light on a snow ridge above the shadow line. Bottom-right, tiny: a person from behind in a down jacket holding a camera up, no face visible. A thin drift of woodsmoke low in the frame. The realism of a great photograph, not a render: real optics, real shadow grain, honest skin of the rock, a horizon a degree off as a hand holds it, dust and frost where the road is. Not this: HDR halos, glow, lens flare, painted fog, a teal-and-orange grade, a heavy vignette, mirror symmetry, plastic-smooth surfaces. No text, no chat bubbles, no logos, no watermark, no faces. Nothing in the centre brighter than a dark grey, so white type reads on it without a scrim. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 21:9 · at least 2800 × 1200 · the middle 55% of the frame near-black and free of detail, all the interest in the outer edges and the top strip. ── K3 · Village life on the road ──────────────────── Where: /creators, the cause section (beside the three rows) Frame: 4:5 · at least 1600 × 2000 A homestay kitchen in a high border village at dinner time: a Rung grandmother at the wood stove, brass pots, steam in the lamplight, a doorway open to blue dusk and one lit house across the lane. The frame says a working household, not poverty and not a resort: warm, dignified, ordinary. No text, no logos. Photorealistic documentary photograph, high Indian Himalaya in the Kumaon register: honest muted colour, soft natural light, medium-format depth, fine film grain. No text, no logos, no watermarks, no religious symbols or flags, no identifiable faces. Nothing staged-looking, no HDR glow, no oversaturated alpenglow. Frame: 4:5 · at least 1600 × 2000.